Working in recruitment can become a mad rush of responding to emails, answering calls and relentlessly chasing candidates and hiring managers. When we get caught up in this whirlwind of questions and queries, we can sometimes forget what the overall aim is- to recruit.
We want to offer the best recruitment experience possible, but sometimes we miss the little things that could make the difference between filling a role with the best candidate for the job and having the top quality candidate drop out.
We have to know what’s on offer to our clients. Marlin searched the ocean to find Nemo and we should put just as much effort in to knowing everything about the role our candidates are applying to.
Be passionate about your client’s business
That creepy fish with the war scar that lives in the dentist. Remember him?
He had it pretty good in that tank, no predators, comfortable living space and a range of ornaments, including the ring of fire. What more could a fish want? But he was so enthusiastic about the ocean that even his friends wanted to head out to the big blue.
If we aren’t passionate about the role we are recruiting for, how can a stranger to the business be inspired? We can discuss this with our candidates by really getting to know what’s on offer to them. What opportunities are there to develop? What are the unique selling points of the business?
You can learn all of this by doing your research. Read through your client’s website and careers section, sign up to news alerts, understand the market and it’s competitors. At PPS, we delve into the intricacies of our clients with in-depth consultation calls and on-site visits to get a feel for the the business, beyond its job opportunities.
As the link between the company and the candidate, really knowing your role and client inside out can entice a candidate to remain in the recruitment process, and hang on to experience those opportunities for themselves.
So, just keep swimming! If we can keep our candidates enticed and show them why this is the business for them, then we can jump through the jellies and straight on to the EAC to ride with the sea-turtles to success. Give me some fin!
You can read Part 1: Candidate drop-outs, motivation and Finding Nemo here.