Posts Tagged ‘attraction’

Attraction methods: A “recroobie” perspective

Friday, February 7th, 2014
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I’m new to recruitment, a ‘recroobie’ if you will.

Up until 5 months ago, I never would have even considered the importance of ‘candidate experience’, let alone “screened” something.  There have been so many new concepts to consider, a number of different elements to focus on and of course, several jobs to find the perfect candidates for . It wasn’t until I started to get sourcing, job posting and mass tea-making under my belt that I realised how important attraction methods are.

Know your audience - and plan your attraction and sourcing strategy accordingly

Know your audience – and plan your attraction and sourcing strategy accordingly

Having spent 3 years of my life studying for a journalism degree, the majority of people I know question this profession, “It’s not really relevant to you, is it?” Well actually, I think it is. Journalism is all about knowing your market and your audience, and well, recruitment isn’t that different. For example, when direct sourcing, I think it is important to consider candidates as our audience and look at things from their perspective.

I’m still learning, but I think that drawing on some of the following points can help to make  for a more seamless and engaging  recruitment process.

  • Tread on their social footprint:

    Understanding our candidates' social footprints can help us communicate effectively

    Understanding our candidates’ social footprints can help us communicate effectively

What better place is there to interact with someone than the sites they use to network with their friends and families? People are way more likely to read a 140 character Tweet than a 300 word advert. They would probably prefer to reply to your Facebook message than return the voicemail you left them a few days ago.

These are passive candidates, whose interest and interaction we can really get a feel for. If we have the platform to  source and interact with our candidates using their social footprint, then why shouldn’t we?

  • Search Engine Optimisation:

Be the candidate! What keywords would you, or your ideal candidate use to find the job you’re recruiting for? Find out if the role has any well-known terms or phrases – and use them. This is a simple but effective way of attracting candidates and helping them to find you.

  • Advert Writing:

    A job advert is often the first touchpoint between a potential employee and employer

    A job advert is often the first touch point between a potential employee and employer

All too often job adverts take on the same, monotonous format. “This is the job, this is what you’ll be doing- fill in an application form if you like.”

Adverts should be compelling, they should sell the job and the establishment. The candidate needs to feel engaged and excited by the prospects of the role.

“Are you passionate?” “Are you ready to take on an exciting new experience?” “Do you want to work for one of the best organisations in the field?”

The job advert is often the first point of contact a company has with a potential candidate. It is up to us to ensure the job advert persuades the candidate to initiate further conversation.

  • Being industry savvy:

Know your market. Research similar jobs, is the salary you’re offering comparable to others? What benefits are similar businesses offering to prospective employees?  Can a candidate get a better deal/recruitment experience elsewhere?

So, as a self-confessed recroobie with a degree in journalism, I have learnt  the two are more similar than first apparent.  So, as the world changes and moves forward, recruitment needs to, too.

We will use social networking to interact with candidates, recruiters will become marketing experts and, in some instances, journalists might even become recruiters.

What’s in your attraction and sourcing armour? Comment below, tweet us, chat to us on our LinkedIn page – we would love to hear from you!

Hannah RWritten by Hannah Ratcliff, Graduate Recruiter at PPS

Find PPS on Twitter and LinkedIn

 

 

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Candidate #1: Social Media – why should you use it to market your business?

Tuesday, February 28th, 2012
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Editor’s note: The following post was submitted as part of our recruitment process for our new Graduate Marketing Assistant. With freedom over subject, style and length, it was up to our candidates to present their thoughts in a way that embodied the PPS blog whilst giving us an insight into their marketing genius. This by no means is the deciding factor, but if you like what you read, comment and share – you would be helping a great candidate out! So without further ado, here’s Candidate #1′s offering:

Social Media – why should you use it to market your business?

With the phrases: ‘I’ll tweet you…I’ll facebook you’ becoming ever more popular than ‘I’ll call you’, the way we connect and – more poignantly – the way we think has been drastically changed due to the invention of social media.

From the 8 year old technological whizz to the 80 year old Facebook addict, social networking and social media is a worldwide ageless phenomenon. It brings together a world of 196 countries and it does this in the blink of a winky-faced emoticon.

But how can social media help market your business? And why should it be so important?

This can be broadly sectioned into three conveniently alliterated words: image, impact and investment.

Image: Your company’s image is of huge importance to both existing and prospective customers. A company that embraces new media will give it a technological presence; it will be seen as state-of-the-art, intuitive and modern. A good website and a clean, updated Facebook/Twitter account will streamline your brand’s message, creating a consistently professional image online.

Using social media will also increase a company’s trustworthiness. A company that can interact and ‘chat’ with its customers on a friendly basis is a company that people can rely upon.

Impact: A company’s impact can be dramatically improved with the use of social media. Even the smallest of businesses can become a worldwide name through effective online marketing.

An example of this is the frustratingly addictive iPhone game, Angry Birds.

In May 2011, Angry Birds (and T-Mobile) created a life-size version of the iPhone game in Barcelona.  Pedestrians were able to play the game on a smart phone and watch the action in real life.

But more impressively, this stunt proved bigger than Barcelona when a video of the event became a viral hit. Social media made a stunt that happened in Spain become a world-wide talking point – just through an upload of a video. No costly television advertisement necessary.

Another aspect of ‘impact’ is the value of customer responses. If your business brings out a new product or has a new idea, social media can provide a free marketing research platform in which customers can interact and discuss your plans, thus measure the impact of your plans from the feedback of real customers.

Social media marketing allows you to discover your customers’ preferences so that any actions can be based on what your customers want. By asking their opinions, you build up your public image through interaction and by knowing their preferences, it is far easier for you to enhance your products and plan your marketing campaigns effectively.

Investment: Social media can take up your company’s valuable resources. But the perks of social media show that it is a worthwhile investment for your company.

What do you have to invest?

Social media is not a one-trick pony; you cannot leave a page once it has been set up to fall into the depths of the neglected internet. Social media needs resources in the form of people power.

Ideally, your social media accounts should be updated at least once a week. Customers should not feel inundated with updates as this may force them to remove you from their feeds. However, a continuous presence is important to keep customer focus.

Financially, social media is free, however you may want to invest in improving the look of your site through liaising with IT Services. Facebook can be used as a blank canvas for companies. You can now create anything from buttons to interactive games which all help to further increase your brand’s technological image as well as create a consistent brand ethos between social media and your business’s website.

Although one may consider the artsy stuff not necessary, it is always worth investing in the aesthetics of your social media.

So, what is the verdict?

Social media is a growingly important marketing tool for companies. If used effectively, businesses can gain copious amounts from its usage.  Social media marketing can be used to increase customer feedback, revenue and the image of even the most discreet of businesses.

The question is: why would you not use social media to market your business?

What are your thoughts? Do you think that social media has a place in marketing? Comment and share!

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