Facebook remains the most used social network worldwide, surpassing the 1 billion users mark late last year. There is much talk in the recruiting world around using Facebook as a recruiting tool. In recent years, Facebook has made itself much more as such a tool. There are advertising options available that offer precise targeting options to ensure job opportunities are seen by your target candidate base.
At PPS, we utilise the power of Facebook for a number of our clients – not least for an upcoming graduate and industrial placements campaign for the UK’s leading retailer in the automotive industry. Having first created the official Facebook page for their annual campaign two years ago, our client now enjoys a talent pool of interested, and ready-to-apply candidates before, during and after the intake for their scheme has been filled.
Linked to other social media platforms and integrated within a campaign-specific recruitment website, Facebook has become a valuable channel to engage and source candidates with. The on brand communication we share on the page has also built brand awareness around our client’s job opportunities. Over 90% of candidates surveyed last year, found the client’s social media presence, including their Facebook page, to be an useful and interactive resource throughout their recruitment process.
Using Facebook, along with other social media platforms is fast becoming a staple of any recruitment process. To find out how PPS’ recruitment experts can help you connect with active and passive candidates online, please get in touch.
The following infographic, made by HireRabbit, shows the importance of using Facebook for recruiting.
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