Who has looked at their phone in the last half an hour?
You? You? Oh, and…you?
Yes, you are not alone; me too. In fact, it was probably more like three minutes ago.
However you feel about people’s reliance on technology, mobile phones are now of paramount importance to daily life. Mobile use has exploded; I personally now have a better computer in my hand than on my desk.
The use of mobiles means that there is a moving audience of millions searching the internet on their commutes or breaks. So, why not use this for the advantage of recruitment?
Here are 4 ways that the mobile can transform recruitment for both the employee and the employer:
Enhance your company reputation
If you are looking at increasing the number of passive candidates who apply, create a mobile website. A well thought out, easy to comprehend mobile website will reach those who are biting at chunks of information whilst working at another job. No one wants to apply for the company who appears ‘backward’ online. Create something that encourages viewing.
Reach the busiest of candidates
Your candidate has a job. He/she has a family. When do they have time to trawl through your site on their computers?
They don’t. Make it simple for them and optimise your website for mobile use so that they have the ability to look at the benefits of working for you on the go.
Video interviewing made easy
We have recently adapted many of our recruitment processes to include video interviewing, which improves the candidate and employer experience in a variety of ways. Employers can view these videos at any time with the use of a mobile optimised site – meaning that they do not have to be in the office to keep up with applications.
Integration with social media
Over 70% of smart phone users look at social media daily. A mobile optimised site is just the beginning. Make sure that you create a company Twitter, Facebook and Linkedin to attract candidates who are not even actively looking on your site.
Mobile recruitment is very exciting. Through the use of videos, social media and optimised websites, you can reach an audience that may never have accessed your website via a computer. So long to the whirring of the formidable desktop, viva la mobile!
How do you use mobile recruitment? What impact has it had on your recruitment?
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