From blackberries to iPhones, to HTCs and Samsung Galaxys, with a smartphone to suit every type of user it is no surprise that recent figures indicate sales of smartphones have shot up by 75% worldwide.
Their applications, better known as ‘apps’, have been working their magic on many industries – you can now check your balance using your smartphone, or do your weekly shop or spend hours on end helping out a bunch of birds that seem to be quite angry about something.
For many services and products, having a custom-made app makes sense. It makes the customer experience easier, faster and efficient. Companies also benefit. Apps can be marketing tools to broaden customer base and build consumer loyalty, as well as doubling up as an office away from the office.
So could the smartphone and its applications do the same within the recruitment industry?
Online job boards have seen a 1500% increase in traffic from mobile devices since 2010. With peaks of job searching activity in line with the morning commute and late evening slumber, it seems that going mobile allows job seekers to search for longer throughout the day. Furthermore, Jobsite accounts that 9% of all mobile traffic ends in people actually applying for a role, with 5% of all of the applications it receives coming from mobiles.
With numerous people using their smartphone to follow job boards, search for the latest vacancies and apply, can recruiters get in on the action?
Firstly, recruiters can use apps to attract candidates. Video clips are a great way of advertising a vacancy, and a creative approach to standing out from the crowd. Downloading the official apps from Social Media’s ‘Big 3’ allow you to source and check out potential and passive candidates on the go.
Using mobile technology can assist in simplifying the screening process too. Apps such as the Hire Syndicate and Auto Search enable recruiters to collaborate with fellow recruiters and scour multiple websites using simple Boolean search strings. Candidates are able to submit their CVs to recruiters, which are then stored on a database for easy viewing and screening. Companies such as PepsiCo have created their own career app that gives prospective applicants the opportunity to get a feel for the company before they apply.
Whilst research does suggest that shunning mobile technology within recruitment may affect the amount of talent attracted, there still seems to be a long way to go before the handy Smartphone and its apps become a staple recruitment tool.
What are your thoughts? Do smartphones and their applications have a place in recruitment? Comment and share!