You must hear it every day.
“Social media is King”, “If you’re not using social media to recruit then you are behind the rest of the world” “Social media is the new job advert”
But what about when people do it really, really badly? We’ve all heard the terrible stories of companies who have said silly things on Twitter. Like when Tesco tweeted this on the evening of the horse meat scandal:
A mistaken scheduled tweet, yes, but a presentation of how social media can really go wrong.
But hold your horses (excuse the pun), social media is pretty useful. It’s free, it is great advertising and you can reach people located in far flung places .
Just be careful. Here are our top three things to reign in (can’t help myself) on social media:
1 – Post irrelevant things
You have a job vacancy in your Engineering department. Why, then, would you post it on a HR job board, Marketing job board and on your mate Ted the Plumber’s Facebook? Be realistic – posting things, however interesting they are, to the wrong crowd will give you a reputation of a “spammer.” And no one likes them. No one.
2 – Be self-involved
Remember that dinner party where you had to sit through your friend’s ‘friend’ talking about how much money he earns and how great his life is? Well, talking about yourself too much on social media is exactly the same.
Blend in your company-focused tweets with conversational ideas, opinions on worldwide events and images. If you claim to know a field particularly well, for instance, horses, why then would you not “live tweet” through the Grand National, as well as talking about your own company?
3 – Be really coy and shy
Lastly, do not be afraid or shy when it comes to social media. It’s all about expression. You are more likely to start a debate, a conversation and get followers/retweets/favourites if you actually say something.
What are the worst twitter mistakes you have seen? Do you agree with our top three social media no-no’s?
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