Posts Tagged ‘sourcing’

Attraction methods: A “recroobie” perspective

Friday, February 7th, 2014
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I’m new to recruitment, a ‘recroobie’ if you will.

Up until 5 months ago, I never would have even considered the importance of ‘candidate experience’, let alone “screened” something.  There have been so many new concepts to consider, a number of different elements to focus on and of course, several jobs to find the perfect candidates for . It wasn’t until I started to get sourcing, job posting and mass tea-making under my belt that I realised how important attraction methods are.

Know your audience - and plan your attraction and sourcing strategy accordingly

Know your audience – and plan your attraction and sourcing strategy accordingly

Having spent 3 years of my life studying for a journalism degree, the majority of people I know question this profession, “It’s not really relevant to you, is it?” Well actually, I think it is. Journalism is all about knowing your market and your audience, and well, recruitment isn’t that different. For example, when direct sourcing, I think it is important to consider candidates as our audience and look at things from their perspective.

I’m still learning, but I think that drawing on some of the following points can help to make  for a more seamless and engaging  recruitment process.

  • Tread on their social footprint:

    Understanding our candidates' social footprints can help us communicate effectively

    Understanding our candidates’ social footprints can help us communicate effectively

What better place is there to interact with someone than the sites they use to network with their friends and families? People are way more likely to read a 140 character Tweet than a 300 word advert. They would probably prefer to reply to your Facebook message than return the voicemail you left them a few days ago.

These are passive candidates, whose interest and interaction we can really get a feel for. If we have the platform to  source and interact with our candidates using their social footprint, then why shouldn’t we?

  • Search Engine Optimisation:

Be the candidate! What keywords would you, or your ideal candidate use to find the job you’re recruiting for? Find out if the role has any well-known terms or phrases – and use them. This is a simple but effective way of attracting candidates and helping them to find you.

  • Advert Writing:

    A job advert is often the first touchpoint between a potential employee and employer

    A job advert is often the first touch point between a potential employee and employer

All too often job adverts take on the same, monotonous format. “This is the job, this is what you’ll be doing- fill in an application form if you like.”

Adverts should be compelling, they should sell the job and the establishment. The candidate needs to feel engaged and excited by the prospects of the role.

“Are you passionate?” “Are you ready to take on an exciting new experience?” “Do you want to work for one of the best organisations in the field?”

The job advert is often the first point of contact a company has with a potential candidate. It is up to us to ensure the job advert persuades the candidate to initiate further conversation.

  • Being industry savvy:

Know your market. Research similar jobs, is the salary you’re offering comparable to others? What benefits are similar businesses offering to prospective employees?  Can a candidate get a better deal/recruitment experience elsewhere?

So, as a self-confessed recroobie with a degree in journalism, I have learnt  the two are more similar than first apparent.  So, as the world changes and moves forward, recruitment needs to, too.

We will use social networking to interact with candidates, recruiters will become marketing experts and, in some instances, journalists might even become recruiters.

What’s in your attraction and sourcing armour? Comment below, tweet us, chat to us on our LinkedIn page – we would love to hear from you!

Hannah RWritten by Hannah Ratcliff, Graduate Recruiter at PPS

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Using Facebook to recruit [Infographic]

Monday, October 7th, 2013
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Facebook remains the most used social network worldwide, surpassing the 1 billion users mark late last year. There is much talk in the recruiting world around using Facebook as a recruiting tool.  In recent years, Facebook has made itself much more as such a tool. There are advertising options available that offer precise targeting options to ensure job opportunities are seen by your target candidate base.

At PPS, we utilise the power of Facebook for a number of our clients – not least for an upcoming graduate and industrial placements campaign for the UK’s leading retailer in the automotive industry. Having first created the official Facebook page for their annual campaign two years ago, our client now enjoys a talent pool of interested, and ready-to-apply candidates before, during and after the intake for their scheme has been filled.

Linked to other social media platforms and integrated within a campaign-specific recruitment website, Facebook has become a valuable channel to engage and source candidates with. The on brand communication we share on the page has also built brand awareness around our client’s job opportunities. Over 90% of candidates surveyed last year, found the client’s social media presence, including their Facebook page, to be an useful and interactive resource throughout their recruitment process.

Using Facebook, along with other social media platforms is fast becoming a staple of any recruitment process. To find out how PPS’ recruitment experts can help you connect with active and passive candidates online, please get in touch.

The following infographic, made by HireRabbit, shows the importance of using Facebook for recruiting.

Using Facebook as a recruiting tool

Have you used Facebook as part of your recruitment campaign? What sort of impact did it create? We want to know your thoughts – comment below, tweet us, or connect with us on LinkedIn!

Megha Sthankiya Marketing Executive at PPSWritten by Megha Sthankiya, Marketing Executive at PPS

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Candidate #2: Social Media and its Future in Graduate Recruitment

Tuesday, February 28th, 2012
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Editor’s note: The following post was submitted as part of our recruitment process for our new Graduate Marketing Assistant. With freedom over subject, style and length, it was up to our candidates to present their thoughts in a way that embodied the PPS blog whilst giving us an insight into their marketing genius. This by no means is the deciding factor, but if you like what you read, comment and share – you would be helping a great candidate out! So without further ado, here’s Candidate #2′s offering:

Social media is becoming more and more a part of modern life. People are logging in to sites such Facebook and Twitter on a daily basis. In fact, within the 18-25 age range, it would seem unusual now for people not to have a social media presence. It is no surprise therefore that recruiters are using these market changes to their advantage, or at least dipping their toes in the water to see what potential these platforms may offer. This new movement has even got its own label – ‘social recruiting’.

Facebook

New graduates are one of the key targets for this type of recruitment. Recruiters go to where the potential talent is, and currently there is no bigger potential talent pool of graduates than on Facebook. With around 850 million users, it would seem silly to ignore it. A recent survey by milkround.com showed that 84% of students make Facebook their first port of call every morning.

So the question for recruiters is; how can Facebook be used in the most effective way? Some large companies have set up special pages just for people interested in, or entering their graduate application process. A former colleague of mine and recent graduate from the University of Durham, Emma Hawkins, recently ‘liked’ Barclays Graduates’ Facebook page: ‘I had reached the assessment centre stage and read in a forum that I may pick up some useful information by speaking to current graduates on the FB page’ says Emma, ‘I have found the majority of marketing I have encountered as regard graduate schemes has not been through social media though, but via events such as recruitment fairs’. She also noted how some companies, such as PWC, seem to have invested a lot of money in these types of events: ‘I went to a meal fully paid for by the company, having not even applied at that point!’

Emma also believes social media was not the most useful method of finding out about graduate jobs initially. She says, ‘I found it more useful as a resource once the application process had begun. It was a good way of researching into the companies and the schemes further. I still see Facebook as a social tool, not yet something that is used for professional matters or job hunting’. There is a good chance Emma’s experience has been echoed by thousands of graduates across the UK.

Facebook has its limitations. It does not allow users to tailor what job alerts they receive in the same way as, say, email alerts from a recruiter. Users can specify that they want to receive information about ‘Sales jobs in Hull’, and only those relevant will appear in their inbox. Facebook cannot be manipulated in the same way at this point, leading to potential problems. It seems that recruiters may have realised this and are using Facebook in alternative ways. Some are using it to post tips on the likes of writing a CV or how to prepare for an interview. This is the sort of information a job seeker would be interested in and it helps build a relationship between the recruiter and the potential applicant. One well known job website used the idea ’12 days of how to get a graduate job’ on their Facebook page on the lead up to Christmas.

Twitter

Twitter offers up a whole new set of challenges. Posts from recruiters can be lost in a busy twitterfeed, yet users would generally be more accepting towards multiple posts of the same job and posts of less specific interest. Twitter also offers up new opportunities to be creative. By aiming tweets ‘@’ specific people/organisations, job hunters can get themselves directly in front of their desired audience. A friend of mine recently secured himself an internship at BAFTA by creating a video of himself showcasing his video editing skills and tweeting it directly to the HR team at BAFTA. The video CV seems to be a growing trend, as discussed in a PPS Blog post from August 2011.

LinkedIn is perhaps better known for being used by both recruiters and job hunters. However it is currently better populated by slightly older demographics and is still to truly take off in the graduate community.

The Future

The ‘return on investment’ question is still unclear on using social media at this early stage, but evidence certainly seems to suggest that Social Media is offering new and interesting channels that will continue to be more and more a part of recruiters’ plans as we move into the future – both for graduates and the wider job seeking community.

What do you think? Should social media be a recruiting priority, does it depend on the platform, or is it down to how it is being used? Let us know your thoughts.

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Candidate #1: Social Media – why should you use it to market your business?

Tuesday, February 28th, 2012
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Editor’s note: The following post was submitted as part of our recruitment process for our new Graduate Marketing Assistant. With freedom over subject, style and length, it was up to our candidates to present their thoughts in a way that embodied the PPS blog whilst giving us an insight into their marketing genius. This by no means is the deciding factor, but if you like what you read, comment and share – you would be helping a great candidate out! So without further ado, here’s Candidate #1′s offering:

Social Media – why should you use it to market your business?

With the phrases: ‘I’ll tweet you…I’ll facebook you’ becoming ever more popular than ‘I’ll call you’, the way we connect and – more poignantly – the way we think has been drastically changed due to the invention of social media.

From the 8 year old technological whizz to the 80 year old Facebook addict, social networking and social media is a worldwide ageless phenomenon. It brings together a world of 196 countries and it does this in the blink of a winky-faced emoticon.

But how can social media help market your business? And why should it be so important?

This can be broadly sectioned into three conveniently alliterated words: image, impact and investment.

Image: Your company’s image is of huge importance to both existing and prospective customers. A company that embraces new media will give it a technological presence; it will be seen as state-of-the-art, intuitive and modern. A good website and a clean, updated Facebook/Twitter account will streamline your brand’s message, creating a consistently professional image online.

Using social media will also increase a company’s trustworthiness. A company that can interact and ‘chat’ with its customers on a friendly basis is a company that people can rely upon.

Impact: A company’s impact can be dramatically improved with the use of social media. Even the smallest of businesses can become a worldwide name through effective online marketing.

An example of this is the frustratingly addictive iPhone game, Angry Birds.

In May 2011, Angry Birds (and T-Mobile) created a life-size version of the iPhone game in Barcelona.  Pedestrians were able to play the game on a smart phone and watch the action in real life.

But more impressively, this stunt proved bigger than Barcelona when a video of the event became a viral hit. Social media made a stunt that happened in Spain become a world-wide talking point – just through an upload of a video. No costly television advertisement necessary.

Another aspect of ‘impact’ is the value of customer responses. If your business brings out a new product or has a new idea, social media can provide a free marketing research platform in which customers can interact and discuss your plans, thus measure the impact of your plans from the feedback of real customers.

Social media marketing allows you to discover your customers’ preferences so that any actions can be based on what your customers want. By asking their opinions, you build up your public image through interaction and by knowing their preferences, it is far easier for you to enhance your products and plan your marketing campaigns effectively.

Investment: Social media can take up your company’s valuable resources. But the perks of social media show that it is a worthwhile investment for your company.

What do you have to invest?

Social media is not a one-trick pony; you cannot leave a page once it has been set up to fall into the depths of the neglected internet. Social media needs resources in the form of people power.

Ideally, your social media accounts should be updated at least once a week. Customers should not feel inundated with updates as this may force them to remove you from their feeds. However, a continuous presence is important to keep customer focus.

Financially, social media is free, however you may want to invest in improving the look of your site through liaising with IT Services. Facebook can be used as a blank canvas for companies. You can now create anything from buttons to interactive games which all help to further increase your brand’s technological image as well as create a consistent brand ethos between social media and your business’s website.

Although one may consider the artsy stuff not necessary, it is always worth investing in the aesthetics of your social media.

So, what is the verdict?

Social media is a growingly important marketing tool for companies. If used effectively, businesses can gain copious amounts from its usage.  Social media marketing can be used to increase customer feedback, revenue and the image of even the most discreet of businesses.

The question is: why would you not use social media to market your business?

What are your thoughts? Do you think that social media has a place in marketing? Comment and share!

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Smartphone applications – do they have a place in recruitment?

Wednesday, February 8th, 2012
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From blackberries to iPhones, to HTCs and Samsung Galaxys, with a smartphone to suit every type of user it is no surprise that recent figures indicate sales of smartphones have shot up by 75% worldwide.

Their applications, better known as ‘apps’, have been working their magic on many industries – you can now check your balance using your smartphone, or do your weekly shop or spend hours on end helping out a bunch of birds that seem to be quite angry about something.

Could smartphones be a staple of the future of recruitment?

Could smartphones be a staple of the future of recruitment?

For many services and products, having a custom-made app makes sense. It makes the customer experience easier, faster and efficient. Companies also benefit. Apps can be marketing tools to broaden customer base and build consumer loyalty, as well as doubling up as an office away from the office.

So could the smartphone and its applications do the same within the recruitment industry?

Online job boards have seen a 1500% increase in traffic from mobile devices since 2010. With peaks of job searching activity in line with the morning commute and late evening slumber, it seems that going mobile allows job seekers to search for longer throughout the day. Furthermore, Jobsite accounts that 9% of all mobile traffic ends in people actually applying for a role, with 5% of all of the applications it receives coming from mobiles.

With numerous people using their smartphone to follow job boards, search for the latest vacancies and apply, can recruiters get in on the action?

Firstly, recruiters can use apps to attract candidates. Video clips are a great way of advertising a vacancy, and a creative approach to standing out from the crowd. Downloading the official apps from Social Media’s ‘Big 3’ allow you to source and check out potential and passive candidates on the go.

Using mobile technology can assist in simplifying the screening process too. Apps such as the Hire Syndicate and Auto Search enable recruiters to collaborate with fellow recruiters and scour multiple websites using simple Boolean search strings. Candidates are able to submit their CVs to recruiters, which are then stored on a database for easy viewing and screening. Companies such as PepsiCo have created their own career app that gives prospective applicants the opportunity to get a feel for the company before they apply.

Whilst research does suggest that shunning mobile technology within recruitment may affect the amount of talent attracted, there still seems to be a long way to go before the handy Smartphone and its apps become a staple recruitment tool.

What are your thoughts? Do  smartphones and their applications have a place in recruitment? Comment and share!

Written by Bavinder Chahal, a recruiter at PPS

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